What is Color Psychology?
Color Psychology is the study of hues such that they determine human behavior. Each color seen by the human eye is perceived differently by the brain.
Color Psychology is one of the major techniques used in Graphic Designing and Marketing. Graphic designers and marketeers need to be well versed with the representation of colors to bring out the best for a brand.
Fun Fact : Color Psychology is so effective and widely used, that they even choose the color of medicines according to the kind of effect they have on the body!
For example, “hot-colored” pills work better as stimulants and “cool-colored” pills work better as depressants.
Colors influence your customers’ perception of your brand or product.
Color Psychology in Branding and Marketing
There are some colors that are majorly associated with some specific industry. Logos and branding are created in accordance with the industry the brand belongs to. For example, the Fast Food Industry is dominated by the colors Red and Yellow. Think McDonald’s. The brain processes colors before it processes words or shapes. Red is a color that is associated with stimulation, which increases heart rate and hence helps you get an appetite. Yellow is associated with happiness.
Similarly, think KFC, Burger King, Wendy’s, Carl’s Junior, and Pizza Hut.
This is how Color Psychology works. You need to be sure of the colors that should be used in your logo and branding if you want to be associated with the industry that your brand belongs to, or simply to stand out.
Using wrong colors and color combinations in your logo or branding is likely to flush down all your attempts of portraying your brand the way it was meant to.
Let us help you decide what colors your logo should have!
Just drop in a mail here, and we will get back to you.
What different colors represent
![Red Color Psychology Red color branding and designing](http://www.thebluepapaya.com/wp-content/uploads/2019/09/ColorPsychology-02-95x357.jpg)
Red is one of the most intense colors. It is mainly associated with boldness, power, passion, and energy. It may, however, also be associated with danger, violence, and anger. It is known to pump up the heart rate.
Orange stands for creativity, enthusiasm, playfulness, adventure, and fun. Orange is a color that may be used to highlight some specific aspects in your logo, it is, however, not as commanding as the color red.
![Orange Color Psychology Orange color branding and designing](http://www.thebluepapaya.com/wp-content/uploads/2019/09/ColorPsychology-03-95x357.jpg)
![Yellow Color Psychology Yellow color branding and designing](http://www.thebluepapaya.com/wp-content/uploads/2019/09/ColorPsychology-04-95x357.jpg)
Yellow represents happiness, optimism, and positivity. However, some shades of the color may represent warning or dishonesty. Use a cheerful yellow to highlight the optimistic aspect of your brand.
Green stands for growth, health, money, and nature. You will usually see this color in logos for brands that focus on nature or natural products, or brands that belong to money niche.
![Green Color Psychology Green color branding and designing](http://www.thebluepapaya.com/wp-content/uploads/2019/09/ColorPsychology-05-95x357.jpg)
![Blue Color Psychology Blue color branding and designing](http://www.thebluepapaya.com/wp-content/uploads/2019/09/ColorPsychology-06-95x357.jpg)
Blue shows stability, maturity, peace, reliability, and trust. Brands associated with social media, marketing, electronics, automobiles, and banking usually use this color so that it may develop a sense of trust in the person that sees it.
Purple stands for luxury, royalty, and power. It may also represent wisdom. If your brand is associated with luxury, purple is your go to color.
![Purple Color Psychology Purple color branding and designing](http://www.thebluepapaya.com/wp-content/uploads/2019/09/ColorPsychology-07-95x357.jpg)
![White Color Psychology White color branding and designing](http://www.thebluepapaya.com/wp-content/uploads/2019/09/ColorPsychology-08-95x357.jpg)
White is a neutral color that signifies purity, calmness, and humility. It is majorly used as a contrast or accent color to highlight and make other colors stand out.
Black is another neutral color that creates a sense of class, power, and sophistication for a brand. It is used to bring out the edgy and elegant aspect. It is majorly used in typography.
![Black Color Psychology Black color branding and designing](http://www.thebluepapaya.com/wp-content/uploads/2019/09/ColorPsychology-09-95x357.jpg)
What’s next?
Choosing the right color for your brand majorly depends upon what your brand stands for. There are tons of hues and shades to choose from, many of which are associated with positivity, and many with negativity. However, the color that accentuates your brand the most is the one that actually brings out what it represents.
Still confused? Let us help you. Drop in a message here.
My brother suggested I might like this web site. He was entirely right. Verile Normy Ohare
I really like and appreciate your post. Much thanks again. Really Cool. Paola Kirby Guild
Way cool! Some very valid points! I appreciate you penning this write-up and also the rest of the site is extremely good. Misty Reggie Leontine
After looking over a number of the articles on your website, I truly appreciate your way of blogging. I book marked it to my bookmark webpage list and will be checking back soon. Please visit my web site too and let me know your opinion. Thomasina Stan Helen
I have been surfing online more than 4 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the web will be much more useful than ever before.| Holly Reidar Alissa
Hi there. I discovered your website via Google whilst searching for a related topic, your website came up. It seems to be great. I have bookmarked it in my google bookmarks to come back then. Bird Chrissie Schweiker
Wow! Thank you! I continually wanted to write on my site something like that. Can I implement a fragment of your post to my site? Chelsae Brendon Carissa
I really like and appreciate your post. Thanks Again. Want more. Aggie Ryun Coady
Heya i am for the primary time here. I found this board and I find It truly helpful & it helped me out much. I am hoping to provide something again and aid others such as you aided me.| Joanna Warde Costanzia
Well I sincerely enjoyed studying it. This post offered by you is very effective for accurate planning. Linnell Pavlov Hazlip Annamarie Guthrie Winston
Great content! Keep up the good work!